Wednesday, 5 February 2014

Am I Really Productive? An Expose of a Stressed Out Entrepreneur

Robert Kiyosaki, author of the famous book “Rich Dad's Cashflow Quadrant: Guide to Financial Freedom”, summed up the importance of system in the best way possible.

"Think of these business systems as bridges. Bridges that will provide a path for you to cross safely to financial freedom. Let's take a dentist. A dentist spends years in school learning to become a self-contained system. You, as the client, get a toothache. You go see your dentist. He fixes your tooth. You pay and go home. You're happy and then tell all of your friends about your great dentist. In most cases, the dentist can do the entire job by himself. The problem is that if the dentist goes on vacation, so does his income. True business owners can go on vacation forever because they own a system, not a job. If the business owner is on vacation, the money still comes in."

I love the part in this quote where he tells us that we can take vacations while handling a business and still stuff our pockets with green bills. Now, who wouldn’t want that? I know I would. But, how many of us are actually working to make it come true? Sadly, very few.

Every successful business has a story of how their passage from barely-functioning business to a full fledge money-making-machine consisted of several systems functioning efficiently and saving valuable time. This valuable time was then used for keeping up with trends, figuring out ways to knock the rivals out of the race and increase sales and revenue.

But how do you distinguish between productive time and wasted time?

Productive time is the time that directly generates your revenue. Every single minute that is not directly producing income is a wasted minute. According to a study of Fortune 500 CEOs, it was reported that most of them had only about 28 productive minutes a day. Shocking, isn’t it?

If this is the amount of time we’re truly making productive, then we’ve got a huge problem at hand. Most time is generally wasted on doing tasks that are not even related to our business. With the business world being in the clutches of Internet, most businesses have websites through which 70% of their business is conducted. However, for small business owners, this poses a big problem, as they don’t have systems. They fail to make their time productive and end up wasting too much time on non-profit building activities, such as tweaking their websites, checking website stats, answering phones, and even reading an article that condones all these activities. Productive time on the other hand consists of developing products, marketing services, setting up deals, and their likes.

And there’s something even better than productive time. Super productive time. Super productive time is when you have systems in place that handle your money making activities, such as creating a system for handling the website, creating another system for marketing your product, etc.

So how do you turn your productive time into super-productive time?

By leveraging. Leveraging is when you work less while making your present business activities more profitable. While there’s plethora of information regarding the methodologies of leveraging, etc., it all comes down to just one thing. Having efficient systems in place. What website system do productive entrepreneurs use? www.fetchatask.com